The Challenge
The operator was heavily reliant on weekly deposit bonuses. While DAU was stable, the Bonus-to-GGR ratio was unsustainably high, and players quickly churned after clearing their bonuses.
The Solution
They implemented Gamifly to launch daily 'No-Deposit' missions that required players to generate organic turnover (e.g., spin 100 times) to unlock a daily reward chest.
The Results
- 14% increase in D30 Retention among opted-in players.
- 22% decrease in overall bonus spend within 60 days.
- Significant increase in average sessions per user (ASPU).